Coach Emma Coates Departs England U23 Role to Become Head Coach at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, Emma Coates has stepped down from the England Women’s Under-23 national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its first two seasons in the top-flight American league. Montoya had revealed in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.
“It has been a privilege to serve my time with the FA,” remarked Coates. “It has been instrumental in my development both professionally and personally. This feels like the right moment to challenge myself in a different setting.”
Proven Developer
Since taking charge in 2023, Coates guided the England U23s through fixtures including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the United States is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the Women’s Super League.
Kay Cossington, a one-time Football Association technical lead, highlighted Coates's credentials: “Emma is not only an outstanding tactician, but she also has a proven track record of elevating athletes to succeed on the biggest stages.”
“Her leadership qualities are exceptional of teams and environments and has the football vision we were seeking,” she continued.
Bay FC's Journey
The club experienced a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before struggling to a 13th-place finish in 2025.
Gavin Step, Gavin Step, bid farewell to the departing duo: “Our gratitude goes to Emma and Gemma for their service and wish them all the best with their next chapter. They have played a key role in bolstering the progression route between the young Lionesses and the first team.”
“Their work has directly influenced the development of many promising talents who have progressed into senior Lionesses,” he finished.
Player Progression
After succeeding Mo Marley in 2023, Coates has overseen the rise of several players to the England senior side, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for their replacements is now underway, to continue the development of the WU23 program in the seasons ahead.
